How to Crowdfund Your Teacher Certification with GoFundMe
The American Board can help you earn your teacher certification without returning to college for a Master’s or secondary Bachelor’s degree. While our program is much less expensive than a second degree, picking up a certification can be an unexpected expense that may or may not fit into your budget. Installment payment plans are available; however, some candidates choose to pay for their certification in another way: crowdfunding.
Crowdfunding lets people ask their friends, family, and the general public for monetary donations in order to accomplish a goal. Kickstarter and Indiegogo are popular crowdfunding websites for entrepreneurs hoping to eventually sell a product, while GoFundMe is typically used for investing in people and education.
By creating a campaign on GoFundMe, you’re asking your loved ones to help fund your dream of becoming a teacher. You can ask friends and family to donate to your campaign in lieu of Christmas or birthday gifts. Even several small donations of $15-$25 can really add up. And unlike Kickstarter and Indiegogo, GoFundMe doesn’t place time limits on campaigns, so whether it takes a month or a year, you can keep your campaign going for as long as needed.
Below, we’ll walk you through the creation of a GoFundMe campaign step-by-step. Be sure to also read How I Crowdfunded My Alternative Teacher Certification for one American Board candidate’s experience using GoFundMe.
How to Create Your GoFundMe Campaign
Step 1: Create a GoFundMe Account
You can use your email address or Facebook account to create your account. Visit www.gofundme.com to get started.
Step 2: Set a Goal and Name Your Campaign
Step 3: Upload a Photo or Video
This will help your friends recognize which campaign page is yours. You can also record a video explaining why others should contribute to your goal and add it to your page.
Step 4: Explain Your Situation
This is where you plead your case. Why are you becoming a teacher? What will you do with this certification? It’s also a smart idea to explain how the American Board program works to those loved ones that may not be familiar with our program.
Natasha Akery, an American Board candidate that used GoFundMe to Crowdfund her certification, recommends adding the following to your description.
“I provided statistics showing the need for teachers in (my county). I was really specific about not just why I want to be a teacher but why my state needs me and why American Board is making it possible.”
Step 5: Customize Your Link
After writing your description, GoFundMe will provide you with a link that leads directly to your campaign page. You have the option to customize your link. We suggest doing this to make it easier to remember!
Step 6: Share!
GoFundMe will offer you several ways to share your campaign, including through email and social media. Make sure you post your custom link to every profile you have for maximum visibility.
Step 7: Track Your Progress
Everyone that clicks on your custom link will see a profile that looks something like this:
But when you log onto GoFundMe, you’ll see a custom dashboard that looks like this:
Log-on to GoFundMe to track that progress of your campaign, including how many donations you’ve received and who has donated. You can share progress updates as you meet goals (50% of my goal has been met! Thank you to all who have donated so far!).
Small, silly incentives can make a difference. Natasha promised to record herself doing a dance when her goal was met (she met her goal, here’s the dance!). You could promise to blog your first year of teaching as you meet your goal, or send holiday cards to anyone that donates. Be creative!
Payment and Fees
It’s important to know that GoFundMe collects 5% of the donations earned. This is how they run their website and pay their staff. That means if a campaign is fully funded at a goal of $2,000, the person that created the campaign will receive $1,900 and GoFundMe will take $100.
WePay, GoFundMe’s payment processor, takes 3% of each donation. This means WePay would take $0.75 of a $25 donation.
GoFundMe campaigns are not taxed and most campaigns are considered “gifts” that do not need to be claimed on your yearly taxes. However, each situation is different. We recommend you speak with a tax specialist if you have questions about taxes.